Independent comparisons · No installer sales pitch

Hot water decisions,
made with cold, hard numbers.

Tank, tankless or heat pump? 40, 50 or 75 gallons? We turn spec sheets, efficiency data and 10-year running costs into plain-English verdicts — so you buy once, and buy right.

Every verdict shows its math Built on DOE UEF listings Updated Aug 2026
Start here

Three questions. Three answers.

Every water heater decision comes down to technology, size and long-term cost. Pick the question you're stuck on.

Compare technologies

Tank vs tankless vs heat pump, gas vs electric — head-to-head verdicts by household, fuel and budget, with the trade-offs spec sheets don't show.

Every match-up ends in a verdict See the match-ups

Size it right

From 30 to 80 gallons, from 5 to 11 GPM — match capacity to your household's real morning rush, not the biggest unit on the truck.

First-hour rating · GPM · recovery Run the sizing math

Count the true cost

Sticker price is a third of the story. We model energy use, lifespan and maintenance over 10 years — including rebates and incentives where they apply.

10-yr TCO math in every guide See the 10-year math
The lab bench

Tank vs tankless vs heat pump, at a glance

Equipment prices and running costs for a 3–4 person household, on the assumptions this site publishes. Installation labour is local, so we leave it out. Swipe the table on mobile — the row labels stay put.

criteria Storage tankgas · 50 gal Tanklessgas · 9 GPM Heat pumpelectric · 50 gal
Equipment price $700–$1,300Appliance only, labour is locallowest upfront $1,000–$2,000May need gas line and vent work on top $1,500–$2,400Before utility and state incentives, where offered
Energy cost / year $290–$340UEF 0.60–0.70 $215–$240UEF 0.85–0.96 $170–$230UEF 3.0–4.0cheapest to run
Expected lifespan 8–12 yrsAnode-dependent 15–20 yrsWith annual descalinglongest life 12–15 yrsSealed refrigerant loop
Hot water delivery 50 gal storedRecovers in about an hour Endless, 9 GPMBrief cold bursts between uses 50 gal storedSlower recovery, hybrid boost mode
Best for Tight budgets, straightforward replacements, smaller homes 2+ bath homes on gas, back-to-back showers, long-term owners Garages & basements in mild climates, lowest running cost
Lab verdict

Replacing like-for-like on a budget? Stay with a tank. Gas home, two-plus bathrooms, staying 10+ years? Tankless wins the decade. Have a garage and want the lowest bills? The heat pump's running cost changes the math — read the full comparison before you call an installer.

Equipment prices are typical US retail; running costs are modelled at 64 gallons a day, a 70 °F rise, $1.50 a therm and $0.17 a kilowatt-hour, against DOE Uniform Energy Factor listings. Installation labour is deliberately absent, because it is local and a national figure would be a guess. Your own fuel prices will move these numbers — size your household first.

Sizing tool

What size water heater does your household need?

Undersize it and the fourth shower runs cold. Oversize it and you pay to keep water hot for nobody. Start from how many people live with you.

How many people are in your home?

Tank size 40–50 gallons
Tankless flow 7–8 GPM
First-hour rating ≥ 60 gallons

Quick estimate only — bathrooms, climate and fuel type shift the answer. Read the full sizing guide for the worksheet.

Fresh from the lab

Latest verdicts

Every guide ends with a decision, not a shrug.

Our method

How the Lab reaches a verdict

No sponsored rankings, no referral fees. Three steps, same order, every guide.

Collect the specs

Manufacturer data sheets, DOE Uniform Energy Factor listings and warranty terms for every model in a category — logged side by side.

Model 10 years of ownership

Equipment price plus the energy it will burn over ten years, on one published set of assumptions, so a cheap sticker can't hide an expensive decade.

Publish the verdict

A plain-English recommendation by household type — and the runner-up, because the best pick isn't the same for every home.

Read the full method — data sources, cost model and corrections policy.